Electronic Retailer 2.0


If you’ve been reading the magazine lately, you might have noticed a few changes. Now in its tenth year of publishing, Electronic Retailer magazine features a fresh new look for 2013. However, one thing that remains unchanged is the valuable editorial content presented each month.


For the past nine years, Electronic Retailer has been a leading resource for ERA members and the direct-to-consumer industry at large. Many of the industry’s thought leaders have lent their time and expertise to the publication, addressing direct response marketing’s most important topics. Many of our advertisers and editorial contributors have supported the magazine faithfully since its premiere issue in 2004. And in recent years, new faces have emerged—bringing their expert insights to the print publication and website.


The magazine has also helped ERA update the industry on current and pending legislation and how it might impact business. It has also allowed us to recognize some of today’s most innovative and successful companies, such as Avon, UPS,, and Google. And while the design may be different, Electronic Retailer will continue to deliver the exceptional-quality editorial you’ve come to expect from an ERA publication.


The YGS Group, which oversees the day-to-day publishing operations of Electronic Retailer, led the redesign and worked directly with ERA staff to create the magazine’s updated look. I would also like to thank the members of the Magazine Advisory Board, who provided input and suggestions as well.

The entire magazine has been redesigned.


As you go through the pages of the magazine, you’ll notice that the entire magazine—from front to back—has been redesigned. The fonts reflect a more modern look, beginning with the Electronic Retailer logo on the cover. The magazine’s color palette has changed along with the overall template.


The magazine team introduced new departments to the editorial. “InfoNation” features quick, visual tidbits of information. “Parting Shot,” located on the last page of each issue, is a big-picture, short-blurb page that goes behind the scenes to celebrate some of the industry’s unique challenges and magic moments. Older departments also received a makeover; for example, “Calendar of Events” is now called “Happenings,” and “Industry Reports” is known as “Dispatches.”


ERA is very excited about the new look and feel of the magazine. Our goal is to enable the publication to evolve, while providing ERA members and direct response marketing professionals with a myriad of industry resources—including Electronic Retailer.


I encourage you to review the issue and provide us with feedback at [email protected]. We also welcome suggestions for future articles.


We hope you enjoy reading the issue!

Julie Coons
President & CEO