NEW YORK PremiumMedia360 announced that its PD360 DRTV operating system is now available to national cable networks and advertisers. The dashboard operating system for DRTV buys offers seamless connectivity to agencies and emerging ad-tech systems, the company says.
“PD360 is not an exchange platform,” says John Bowser, company president. “Our system works as the last mile of connectivity between networks and DRTV agencies. We provide the networks with a complete operating and CRM system for managing their entire DRTV business, including pricing, sales, negotiations with agencies, and purchase orders.”