LOS ANGELES Direct response radio media buying specialist Carrie Bergman has joined InterMedia Advertising as its vice president of radio affiliate sales. Bergman will spearhead growth for the company’s unwired radio network, CPM Radio.
Bergman has a longstanding passion for radio advertising and substantial experience leading direct response campaigns. In heading her own firm, Parker and Hunter Advertising, for six years, she created spokesperson partnerships for clients with personal endorsements from personalities such as Glenn Beck and Adam Carolla. Prior to Parker and Hunter, she worked as an account executive with iHeartMedia.
“With Carrie’s exceptional experience in constructing results-oriented radio campaigns at major-market radio stations and national ad agencies, she is the ideal executive to lead InterMedia’s continued radio growth,” says Robert Yallen, president and CEO of InterMedia Group of Companies.