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For content older than Feb 2013 please search our digital archives
Make Your Creative Fearless
High-energy, entertaining creative can hold an audience’s attention for longer periods of time, and help many DR products do more than just cover the cost of airtime in a cluttered media market.
Eric L. Stilson
Beyond the ABCs of CNP
Adhering to payment processing ABCs is the backbone of a card-not-present payments program, but dealing with declined authorizations, enhancing data security, and finding customer data in payments can take your program to the top of its class.
SRO – Where the E-Tail Rubber Meets the Road
BevyUp’s Mauricio Cuevas discusses Social Revenue Optimization (SRO) and the four categories that make up SRO analytics.
Top Traditional Short-Form Categories
For July 2013, the top infomercials of the month based on confidential media budgets and Jordan Whitney’s monitoring of national cable and select broadcast markets.
Top Infomercial Categories
For August 2013, the top spots* based on confidential media budgets and Jordan Whitney’s reviews of national cable and selected broadcast markets.
Short-Form Retail Products Sold on TV
RETAIL SPOT RANKING BY FREQUENCY FOR August 2013. Based solely on frequency of programs aired on national cable networks monitored.
Long-Form Retail Products Sold on TV
RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR August 2013. Based solely on media spending for programs aired on national cable networks monitored, media index and Web activity.
Ian P. Murphy
Electronic Retailing Association
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