CURRENT ISSUE

Leading a Fitness Revolution
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Carl Daikeler and Jon Congdon are on a mission. They want to create widespread awareness about the obesity epidemic in the U.S., and they intend to transform the direct response marketing industry. How? One customer at a time. One product at a  time.

Today, Santa Monica, Calif.-based Beachbody, LLC, is a leading marketer of in-home fitness and weight-loss solutions that boasts more than 15.4 million customers and projects more than $600 million in 2012 sales revenue.

Other Features:
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  • Registration Now Open for the 2012 ERA D2C Convention
  • ERA’s in Your Corner on the Key Issues
  • 10 Secrets to Slashing Production Costs
WEB EXCLUSIVES

Marketers: Strike When the Iron is Hottest!
When consumers have made the decision to purchase or exchange their personal information to become a bona fide lead, marketers cross a vital threshold that represents a singular and ripe moment in time.
By SAURABH KHETRAPAL
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Lockard & Wechsler Clearance & Price Index
After a strong first quarter, the start of the second quarter has remained an advertiser’s dream. Inventory continues to be available on many of the major cable stations, and there is no indication that this will let up anytime soon.
By EDDIE WILDERS
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Drive Marketing and Consumer Engagement with Data and Analytics
Financial institutions, cable companies, retailers, large brands, insurance companies, agencies and even political parties are employing data and analytics to get a better understanding of their consumer bases, and they’re using that knowledge to better market to and engage with consumers.
By DOREAN KASS
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A Taxing Place to Be
Tax day has come and gone, and many companies across the U.S. worked hard to make sure all of their reports were in perfect order. However, some online retailers may have yet to breathe a sigh of relief as there are many complicated tax issues that are difficult to manage year-round.
By TONY BURTON
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View past Web Exclusive articles here.
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Contact:
Matt Yates
352-333-6014
myates@naylor.com