April 2008 - LiveEdit Lab, New York

Electronic Retailer’s LiveEdit Lab Heads to New York

By Pat Cauley

The multichannel retailer faces continuing challenges, with the industry in constant flux. The media landscape and consumer spending habits continue to shift. At Electronic Retailer, we know that it is our job to make you think, ponder and learn about these changes and what you can do to make sure your company stays at the top of its game.

Consequently, and because of our active readership, we decided that our monthly content and web activity weren’t enough. It was with this thinking that the LiveEdit Lab was launched, literally taking the editorial of the magazine on the road with one-day conferences featuring presentations by the editors, columnists and industry leaders who combine to make Electronic Retailer the leading resource for the multichannel retailer. The first LiveEdit Lab was held on January 30, at the Hotel Casa Del Mar in Santa Monica, Calif. It was met with rave reviews, with attendees buzzing over the quality content and the opportunity to network one-on-one with the speakers and other attendees. Next stop: April 30 in New York City!

That’s right; Electronic Retailer is jumping off the pages of your magazine into a live forum, conference-style setting in the Big Apple. Geoff Ramsey, CEO of eMarketer Research, will present the morning’s keynote address. eMarketer delivers timely research data that is published monthly in Electronic Retailer. Ramsey, arguably the world’s leading authority on online marketing, will survey the digital marketing landscape to identify the trends, technologies and platforms that deliver on their promise—and those that don’t live up to their hype.

Perhaps even more exciting for the direct response executives in the audience is the Executive Media Summit, which will be co-moderated by Discovery Communications’ Maria Kennedy and Dick Wechsler of Lockard & Wechsler. With all the chatter surrounding the fate of infomercials and the overall state of media, Electronic Retailer has assembled representatives from media buying firms and cable networks, as well as marketing experts to hash out “The Fate of Paid Programming.”

Kevin Lee will deliver the afternoon keynote, “The Evolution of the Search Marketing Landscape.” Lee, an in-demand speaker who’s frequently quoted in the nation’s leading business publications, is an authority in search marketing and author of “The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy.”

Other highlights of the day include the following sessions: “The Changing Role of Public Relations in a Digital World”; “Online Video: Identifying Monetizeable Strategies”; and “Keep Your Customers Loyal: Customer Service Strategies That Work Every Time,” presented by Suzy Meriwether of RightNow Technologies. Meriwether, a leading authority on customer relationship management, will outline strategies for maximizing customer lifetime value in the rapidly changing digital world.

The event will conclude with a reception, where attendees will be able to network with the day’s speakers along with the editors. I encourage you to join with other engaged readers and colleagues to educate yourself with groundbreaking research and information, officially keeping you in-the-know. The event’s presenting sponsors are West Corporation and TV Guide Network, and Capital Media is a supporting sponsor.

For more information, please visit www.electronicretailermag.com/liveedit.

Pat Cauley is Electronic Retailer’s eMedia editor. He can be reached at (703) 908-1030, or via e-mail at [email protected]

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