January 2009 - ERA Education

Enter the Solution Zone at eRetailer Summit!
By Ashley Cavell

Each year, ERA meetings offer attendees the opportunity to network as well as to further their knowledge of our industry. The eRetailer Summit, March 1-3, 2009, will continue this successful combination of education and networking! As a kick-off to the event, ERA’s new Solution Zone will be open to all attendees on Sunday, March 1, from 12:00 p.m. to 3:00 p.m.

The Solution Zone provides you with the opportunity to meet one-on-one with e-retailing and marketing experts. Are you interested in expanding into mobile marketing or do you want to gain loyalty through customer service, both online and offline? Meet the experts at the Solution Zone! Have you thought about doing more business in Canada where the economy is solid? Stop by the Solution Zone! Are you looking for ways to improve cross-sells and upsells? Come to the Solution Zone and find out, firsthand!

Meet with Solution Zone expert David Gould, CEO of mShopper. If you are curious about what you can do through mobile marketing, then go to the Solution Zone and meet with David. He can help answer many of your questions about entering the mobile space and what it can do for you.

Straight from the pages of Electronic Retailer and Online Strategies magazines, columnist and Solution Zone expert Suzy Meriwether will help you with many of your customer service questions, especially as they apply to the online space. Meriwether, of RightNow Technologies, has also been chosen to lead ERA’s Customer Care accreditation session at eRetailer Summit, but you can speak to her in advance at the Solution Zone! Are you making it difficult for your customers to get their questions answered? Come to the Solution Zone and ask Suzy. Are you worried about the kind of experience your customers are having on your website? Spend time in the Solution Zone and Suzy will try to allay your fears. Michael Dell’Arciprete, vice president of marketing at BocaJava.com, can help you find new ways to better your cross-sells and upsells on your website. Dell’Arciprete, also a high-profile speaker, will hold a session at eRetailer Summit. However, you can meet with him one-on-one at the Solution Zone! There will be other experts there to help you, as well. For example, there will be a representative from ERA’s newly formed Canadian Council to help you with your questions about expanding into the Canadian online space. There will also be someone from Litle & Co. there to help you with any payment processing questions you might have. The Solution Zone should definitely be on the agenda of all eRetailer Summit attendees. This can’t-miss session will take place on the Mezzanine level of the InterContinental Hotel, and will offer you the opportunity to have a quick one-on-one session with our experts, as well as set up a time to have a more in-depth discussion. So, add the Solution Zone to your list of must-do things at the eRetailer Summit. If you have any questions about any of the educational offerings at the eRetailer Summit, please contact me at [email protected]. Also, for more information on the meeting and to register, please go to www.retailing.org. Ashley Cavell is the education manager at ERA. She can be reached at (703) 908-1020, or via e-mail at [email protected].

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