LOS ANGELES Media Design Group (MDG) announced it has promoted Matt Peterson from vice president of client services and development to vice president. Peterson will oversee media buying, media planning, data analytics, and client services, and help the agency develop tech-based Web-tracking platforms.
“Matt understands the DRTV media and data analytics/attribution world better than anyone,” says Stacy Durand, CEO. “His knowledge, insight, and vision have been a big part of MDG’s success, and we look forward to Matt playing an even bigger role in the future.”
An MDG employee since 2010, Peterson has worked with many of the agency’s biggest clients, including Dollar Shave Club, Allstar Products Group, TeleBrands, and ZQuiet. “I am excited to take on this broad-scope position at MDG,” he says. “I look forward to the future growth of MDG, and I am dedicated to continuing to develop successful media campaigns for our clients.”