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The Blue Carpet Treatment

The Moxie Awards recognizes the best marketers and campaigns of the year.

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The Blue Carpet Treatment

With glitz, glamour, and glory, the Moxie Awards will once again honor the best direct response initiatives of the year, rolling out the Blue Carpet for a gala ceremony to close ERA’s 2013 D2C Convention. Moxies will be awarded in more than 30 categories to celebrate the most successful marketers, most striking spokespersons, best branding, and most cutting-edge call-to-action ads of the year.

 

The industry’s best and brightest will gather for the 2013 Moxie Awards Gala on Thursday, Sept. 26, from 7:00 p.m.–9:30 p.m. at Wynn Hotel in Las Vegas. Don’t miss the most exclusive recognition of DR advertising the industry has to offer, and best of luck to the nominees.

 

Marketer of the Year

Any nominee could take the coveted award this year. “These three direct response marketers are clearly among the top in the industry,” says Julie Coons, ERA president and CEO. “Not only are their products and DR campaigns innovative and successful, but they have all masterfully built brands that have staying power.”

 

  • Euro-Pro has produced successful infomercials in the housewares category for more than 15 years, supporting top-selling products such as the Shark Rotator Vacuum and Ninja Cooking System with a DRTV-and-retail model.

 

  • TeleBrands is virtually synonymous with As Seen On TV after 30years in the business, and has experienced some of the biggest successes in developing, manufacturing, and promoting innovative consumer products such as the Pocket Hose in DRTV and retail.

 

  • Tristar Products, Inc., has been an industry leader for more than 20 years, producing top-selling products in multiple categories including the popular Cami Shaper; the company even pioneered a new, one-hour infomercial format.

 

Best Long Form of the Year,
over $250K


  • Meaningful Beauty 4, Guthy-Renker
  • Positec WORX GT 2.0,
  • R2C Group
  • Proactiv Plus, Guthy-Renker

Best Long Form of the Year,
under $250K

  • Cami Shaper, Tristar Products, Inc.
  • Fusion Juicer, Tristar Products, Inc.
  • S2O Laundry Sheets, SHOPTV Canada/TMGTV Productions/Torstar Media Group
  • Best Short Form of the Year, over $50K
  • LifeLock, Determined To Protect, Havas Edge
  • LifeLock, Parallel Lives, Havas Edge
  • Pocket Hose with Richard Karn, TeleBrands

Best Short Form of the Year,
under $50K


  • Cami Shaper, Tristar Products, Inc.
  • ShoeDazzle, Love Your Shoes,
  • Havas Edge
  • Wraptastic, Hampton Direct

Best Celebrity Presenter 


  • Cindy Crawford, Meaningful Beauty 4, Guthy-Renker
  • Mike Rowe, Dirty Jobs Complete, R2C Group
  • Suzanne Somers, FaceMaster
  • Phenomenon, Hampton Direct

Best DR Radio Campaign

  • Group
TaxAct, Praise, R2C Group
  • Proactiv, Girl Talk, Guthy-Renker
  • Sono Bello, Love Handles, R2C Group

Best DR Website

  • Airocide, M2 Marketing & Management Services
  • Meaningful Beauty 4, Guthy-Renker
  • Proactiv Plus, Guthy-Renker

Best Female Presenter


  • Forbes Riley, Natural Solutions to Things that Bug You!, TeleBrands
  • Forbes Riley, Social Media Profits From Your Home, National Marketing & Learning
  • Joan Lunden, Murad Resurgence, Murad, Inc.

Best Live Shopping On-Air Guest


  • Akos Jankura, SHOPTV Canada/TMGTV Productions/Torstar Media Group
  • Forbes Riley, Forbes Riley SpinGym
  • Marc Gill, Marc Gill

Best Long Form DR Corporate Branding

  • Meaningful Beauty 4, Guthy-Renker
  • Proactiv Plus, Guthy-Renker
  • Transamerica, Hawthorne Direct

Best Long Form, Beauty


  • Meaningful Beauty 4, Guthy-Renker
  • Proactiv Plus, Guthy-Renker
  • Wen 3 V.4, Guthy-Renker

Best Long Form, Health

  • Sensa, Script to Screen, Inc.
  • United HealthCare, A New Age, Hawthorne Direct

Best Long Form, Housewares

    • CBTL Americano,
    • Script to Screen, Inc.
    • NuWave Precision Induction
    • Cooktop, Hearthware
    • Home Products, Inc.
    • Shark Rotator Lift Away Vacuum, Script to Screen, Inc.