Download a PDF of the 2010 Media Kit
Specifications
Digital Ad Requirements
Digital data is required for all ad submissions. Preferred format is PDF/X-1a. Acceptable formats are PDF and TIFF-IT-P1. Files should be press optimized, converted to CMYK, with cropmarks included and have all fonts embedded. Electronic Retailer shall have no obligation or liability to Advertiser of any kind (including, without limitation, the obligation to offer Advertiser makegoods or any other form of compensation) if an ad is supplied to Electronic Retailer by Advertiser in any format other than PDF/X-1a, PDF or TIFF-IT-P1 or without cropmarks. Electronic Retailer cannot provide Advertiser any assurances regarding the accuracy of reproduction of any ads supplied without cropmarks or in any format other than PDF/X-1a, PDF or TIFF-IT-P1. For detailed instructions of preferred formats, contact the production manager, Debbie Duhn, at 541-952-0300.
Electronic Retailer will not supply a faxed or soft proof for Advertiser-supplied files. Advertiser is solely responsible for preflighting and proofing all advertisements prior to submission to Electronic Retailer. If Electronic Retailer detects an error before going to press, Electronic Retailer will make a reasonable effort to contact Advertiser to give Advertiser an opportunity to correct and resubmit Advertiser’s file before publication.
Any changes to materials or materials submitted past the press date will incur a $50 charge.
Print Specifications
Printing Method: Web offset.
Binding Method: Perfect bound.
Allow 3/8″ or 10mm minimum clearance inside all trim edges for live matter.
Measurements
| Size |
Bleed
|
Trim
|
Live Area
|
| Spread | 15-3/4″x10-3/4″ | 15-1/2″x10-1/2″ | 14″x9-3/4″ |
| Full Page | 8″x10-3/4″ | 7-3/4″x10-1/2″ | 7″x9-3/4″ |
| 2/3 Page | n/a | 4-1/2″x19-3/4″ | n/a |
| 1/2 Page Island | n/a | 4-1/2″x7-1/4″ | n/a |
| 1/2 Page Vertical | n/a | 4-1/4″x9-1/2″ | n/a |
| 1/2 Page Horizontal | n/a | 6-3/4″x4-3/4″ | n/a |
| 1/3 Page | n/a | 2-1/8″x9-3/4″ | n/a |
| 1/3 Page Square | n/a | 4-3/4″x4-3/4″ | n/a |
| 1/4 Page | n/a | 3-1/4″x4-3/4″ | n/a |
| 1/6 Page | n/a | 2-1/8″x4-3/4″ | n/a |
Submission
Materials: Files may be submitted on CD-ROM, through e-mail if file is smaller than 5MB, or via FTP server. (Please contact the production manager for instructions.)
Ad Production & Creation
We will glady assist you in designing or modifying your creative materials for a small fee.
| Full Page – Spread | $300 |
| Half Page | $200 |
| 1/6-1/3 Page | $150 |
Production Manager
Debbie Duhn
541-952-0300 / dduhn@retailing.org