2010 Electronic Retailer / ERA Member Advertising Rates
|
Size
|
Color
|
1X
|
3X
|
6X
|
9X
|
12X
|
13X
|
|
Full Page
|
Color
|
$5350
|
$4790
|
$4430
|
$4225
|
$3950
|
$3800
|
|
B&W
|
$4480
|
$3920
|
$3710
|
$3350
|
$3250
|
$3100
|
|
|
2/3 Page
|
Color
|
$4750
|
$4250
|
$3925
|
$3650
|
$3425
|
$3175
|
|
B&W
|
$4065
|
$3550
|
$3530
|
$3140
|
$2950
|
$2800
|
|
|
1/2 Page Island
|
Color
|
$4220
|
$3970
|
$3670
|
$3425
|
$3220
|
$2970
|
| B&W |
$3790
|
$3340
|
$3170
|
$2960
|
$2790
|
$2680
|
|
|
1/2 Page Vertical
|
Color
|
$3850
|
$3450
|
$3190
|
$2960
|
$2790
|
$2490
|
|
B&W
|
$3270
|
$2890
|
$2730
|
$2550
|
$2230
|
$2010
|
|
|
1/2 Page Horiztonal
|
Color
|
$3850
|
$3450
|
$3190
|
$2960
|
$2790
|
$2490
|
|
B&W
|
$3270
|
$2890
|
$2730
|
$2550
|
$2230
|
$2010
|
|
|
1/3 Page Square
|
Color
|
$3500
|
$3080
|
$2850
|
$2660
|
$2425
|
$2125
|
|
B&W
|
$2830
|
$2600
|
$2420
|
$2240
|
$2040
|
$1890
|
|
|
1/3 Page Column
|
Color
|
$3500
|
$3080
|
$2850
|
$2660
|
$2425
|
$2125
|
|
B&W
|
$2830
|
2600
|
$2420
|
$2240
|
$2040
|
$1890
|
|
|
1/4 Page
|
Color
|
$2950
|
$2680
|
$2490
|
$2350
|
$2115
|
$1815
|
|
B&W
|
$2660
|
$2380
|
$2180
|
$2060
|
$1800
|
$1650
|
|
|
1/6 Page
|
Color
|
$1350
|
$1200
|
$1120
|
$1050
|
$930
|
$780
|
|
B&W
|
$1270
|
$1230
|
$1110
|
$1050
|
$860
|
$690
|
|
Premium Position
|
||
 |
|
|
|
Cover 4 – Back Cover
|
13X frequency contract – only
|
$5150
|
|
Cover 2 – Inside Front Cover
|
13X frequency contract – only
|
$4940
|
|
Cover 3 – Inside Back Cover
|
13X frequency contract – only
|
$4750
|
|
|
|
|
|
1st Spread – C1 and P1
|
13X frequency contract – only
|
$9900
|
|
2nd Spread – P2 and P3
|
13X frequency contract – only
|
$9000
|
|
It pays to join ERA. Non-member advertising rates are 30% higher Join now and save! |
|
NOTE:
|
Don’t Miss These Issues!
 ERA Great Ideas Summit 2011 Show Guide
This is a conference you don’t want to miss! Formerly the eRetailer Summit, the new Great Ideas Summit will draw direct marketers and e-retailers from throughout the globe! Bring success home with you by advertising in The Great Ideas Summit Show Guide. This expo guide will be distributed at the event. Advertising in this guide is reserved for ERA members only. AD CLOSE: January 7, 2011 MATERIAL CLOSE: January 14, 2011 |
 ERA D2C Convention Show Guide
This comprehensive show guide includes highlights of all exhibits, special events and exhibitors’ listings. The printed program is distributed at ERA’s Annual Convention to every attendee. AD CLOSE: July 23, 2010 MATERIAL CLOSE: July 30, 2010 |
| ERA Great Ideas Summit
2010 Four-Color Advertising Rates |
ERA D2C Convention
2010 Four-Color Advertising Rates |
| ERA Members | Non-members | ERA Members |
Non-members
|
||
| Two-Page Spread | $4000 | $5000 |
Two-Page Spread
|
$3900 | $5200 |
| Full Page | $2500 | $3500 |
Full Page
|
$2550 | $3300 |
| Half Page | $1500 | $2500 |
1/2 Page Horizontal
|
$1870 | $2500 |
|
1/2 Page Island
|
$1990 | $2725 | |||
|
Back Cover
|
$3060 | $3960 | |||
|
Cover 2
|
$2930 | $3795 | |||
|
Cover 3
|
$2930 | $3795 | |||
|
Page 1
|
$2930 | $3795 | |||
|
Back Cover
|
$3060 | $3960 |
| For Cover Rates, call for more information |
Belly Band, contact your rep for pricing
|
|
AD CLOSE: May 7, 2010 |
Electronic Retailer’s Gold Book is the industry’s “must-have” resource directory. This annual issue features an extensive list of leading agencies, consultants and service providers, as well as valuable industry research. See 2010 Electronic Retailer / ERA Member Advertising Rates above for pricing. |
|
2010 Four Color Advertising Rates
|
|
ERA Members
|
Non-members
|
|
| Two-Page Spread | $2800 | $2600 |
| Full Page | $1650 | $2450 |
| Half Page | $1050 | $1850 |
|
For Cover Rates, call for more information
|
NOTE: All prices listed are in U.S. dollars. Standard Publishing short-rate policy will apply.
The Electronic Retailer Media Group short-rate policy can be found below.
Advertising and Custom Marketing Program Contact Information
| Debbie Duhn Associate Publisher Phone: 541-952-0300 E-Mail: dduhn@retailing.org |
Debbie Skerly Director National Advertising Sales Phone: 949-743-0319 E-Mail: dskerly@retailing.org |
2010 Classified Rates and Schedule
Electronic Retailer delivers to you the most active circulation available in the industry. Reaching over 36,000 readers each month, your service or product will be in the hands of “C” level marketing executives from Fortune 500 companies, television network executives and cable network executives.
Reserve Your Ad Today!
| Classified Unit Ad | |||||
| Rate per issue/
per column |
1″
|
2″
|
3″
|
4″
|
Specifications |
| 3X Contract |
$419
|
$840
|
$1259
|
$1671
|
Column Width: 3 3/8″ |
| 6X Contract |
$400
|
$800
|
$1201
|
$1612
|
Line Screen: 133 |
| 12X Contract |
$388
|
$774
|
$1162
|
$1572
|
|
|
24X Contract *Enhancement: 2/C-$25 per inch, 4/C $50 per inch |
$329
|
$623
|
$988
|
—-
|
Email ad to: dduhn@retailing.org
with faxed copy to 541-952-0301 |
Materials: All digital ads should be supplied in TIFF-IT-P1 or PDF format on a Macintosh platform. The digital files should be prepared, according to SWOP digital specifications and requirements.
Don’t Delay! Start Today!
Call Debbie Duhn at 541-952-0300 or email dduhn@retailing.org.
Electronic Retailer Media Group Short-Rate Policy
The Electronic Retailer Media Group (ERMG), a division of the Electronic Retailing Association (ERA), respectfully holds the right to invoice and collect payment on all advertisements in any ERMG/ERA properties that are contracted in writing and not cancelled, in writing, prior to the published deadlines for said ad in said property. This includes ads and sponsorships delayed due to missing or unfinished artwork or materials. It is the advertiser’s responsibility to ensure completed and approved artwork and/or materials are delivered by published deadlines. If instructions are not provided, Electronic Retailer’s Production Department is authorized to repeat the advertisement that last appeared.
In the event of cancellation, the Electronic Retailer Media Group (ERMG) must receive written notice and such written notice must be received 10 (ten) business days prior to published closing date of current issue/project or advertiser/sponsorship—client will be billed for the placement. The Electronic Retailer Media Group (ERMG) follows standard publishing and sponsorships procedures of contract cancellations and will enforce a “Short-Rate” policy as needed, thus the Electronic Retailer Media Group (ERMG) reserves the right to bill back previous printed and electronic ads at the regular non-discounted rate as applicable to the contract at hand.
Website
www.electronicretailermag.com
Locate hard-to-find industry facts and statistics. Read about industry trends as they happen. Learn about educational resources and stay on top of industry events by visiting the site that has the market cornered.
E-newsletter
ERA D2C CovERAge
This weekly electronic newsletter keeps you current with industry and association news items, as well as late-breaking feature stories. Research, Q&As and product or service of the week are just some of the highlights this informative and resourceful online newsletter delivers to your desk each Tuesday.
Blog
Electronic Retailer Blog
Since its inception in December 2007, the Electronic Retailer Blog has been the go-to interactive community for debate and discussion on today’s multichannel marketing and advertising issues. While the blog has posts that deal heavily with e-commerce, it continues to maintain roots in direct marketing. The blog has explored topics ranging from sex, politics, religion and the FTC, to Facebook, Google and YouTube. Incorporating polls, research, trends, pictures from industry events and even provocative videos, the blog has strived to be not only informative, but also entertaining.
E-zine
Electronic Retailer-24/7
The unabridged online and completely interactive version of Electronic Retailer magazine is delivered directly to your desktop each month. This convenient method of publishing allows you to never go without the one, true source of industry knowledge and facts. Electronic Retailer 24/7 is also posted on the Electronic Retailer website.
Customized Webinars
Education — Branding — Leads — Success
Electronic Retailer‘s Customized Webinar Program is marketed to ERA’s exclusive subscriber list of over 126,000 direct request, interested parties.
Electronic Retailer’s Customized Webinar Program provides the opportunity for you to reach hundreds of customers and prospective clients worldwide, in real time.
A customized webinar presentation or series of presentations allows you to teach the ERA audience about your company, product or services through a variety of interactive formats such as an online workshop, an educational session or an interactive, open discussion with Q&As through the online chat channels.
Electronic Retailer‘s webinar technology, built by Adobe Systems, allows for and features a virtual “white board,“ just like the erasable whiteboards in the traditional conference room presentation.
Participants in webinars respond easily and quickly to poll or survey questions right from their own computer. Their feedback is instantly recorded and, if you want, charted or graphed.
The Electronic Retailer Customized Webinar program allows people to view your taped webinar sessions 24/7 on on Electronic Retailing Association’s website: www.retailing.org.
Why Participate?
- Build awareness of your brand, products, service and expertise
- Develop NEW sales leads
- Advance the sales cycle for existing prospects
- Educate the audience on industry trends
- Strengthen your new and current business relationships
- A Cost-Effective way to reach new customers and build business
150×450 Home Page Top Tower:
| $2000 per month | 9-12X Frequency |
| $2300 per month | 3-6X Frequency |
| $2500 per month | 1X Frequency |
150×450 Second Home Page Tower:
| $1700 per month | 9-12X Frequency |
| $2000 per month | 3-6X Frequency |
| $2300 per month | 1X Frequency |
550×90 Home Page Middle Banner:
| $1500 per month | 9-12X Frequency |
| $1750 per month | 3-6X Frequency |
| $2000 per month | 1X Frequency |
150×150 Home Page Button:
| $500 per month |
550×90 Feature Article Top Banner:
| $1000 per month | 9-12X Frequency |
| $1250 per month | 3-6X Frequency |
| $1500 per month | 1X Frequency |
550×90 Additional Features:
| $800 per month | 9-12X Frequency |
| $1050 per month | 3-6X Frequency |
| $1200 per month | 1X Frequency |
550×90 Research / Calendar Top Banner:
| $750 per month | 6-12X Frequency |
550×90 Gold Book Individual Spots with Landing Page:
| $1000 per month | 1-5X Frequency |
550×90 All Other Interior Banner Spots:
| $500 per month | Per Spot |
ERA D2C CovERAge Banner 468×60:
| 1 Newsletter | $900 |
| 1 Month / 4 Newsletters | $2700 |
| 52X or Contract Year | $2060 |
ERA D2C CovERAge Banner Button Ad 128×60:
| 1 Newsletter | $950 |
| 1 Month / 4 Newsletters | $2780 |
| 52X – Full Year Contract | $2060 |
Dedicated E-mail Blasts:
| 1X | 3X | 6X | 9X | 12X |
| $3600 | $3350 | $3000 | $2750 | $2500 |
| Blog Skyscraper Top 180×600 | $3500 per month |
| Blog Skyscraper Second 180×600 | $2500 per month |
| Blog Skyscraper Third – Fifth 180×600 | $1500 per month |
| Blog Button 180×180 | $750 per month |
Ask your salesrep for rates on special ezine sponsorships.
Why pay more?
Join ERA today and save 30% on all advertising!
ERA Non-Member rates are 30% more than the above noted rates.
Member-Only Frequency Rates Per Individual Webinar:
| 1X | 3X | 6X | 9X | 12X |
| $6000 | $4850 each | $4200 each | $3750 each | $3500 each |
Call your Electronic Retailer account manager today and reserve your webinar time slot.
Availability is limited!
| U.S. and Canada Debbie Skerly 1-949-740-0319 |
Europe and Asia Debbie Duhn 1-541-952-0300 |