Rates

2008 Electronic Retailer ERA Member & Non-Member Advertising Rates

	1X	3X	6X	9X	12x
Full Page Four Color	$5200	$4650	$4300	$4100	$3800
non-member	$5500	$5250	$4950	$4600	$4200
Full Page Black & White	$4350	$3800	$3600	$3350	$3150
non-member	$4550	$4200	$3900	$3650	$3350
2/3 Page Four Color	$4620	$4125	$3810	$3540	$3315
non-member	$4920	$4630	$4310	$4110	$3885
2/3 Page Black & White	$3945	$3450	$3270	$3045	$2865
non-member	$4155	$3850	$3570	$3230	$3110
1/2 Page Island Four Color	$4290	$3850	$3560	$3320	$3120
non-member	$4790	$4460	$4080	$3790	$3620
1/2 Page Island Black & White	$3680	$3240	$3075	$2870	$2710
non-member	$4305	$3910	$3620	$3390	$3130
1/2 Page Four Color	$3725	$3350	$3090	$2875	$2710
non-member	$4525	$4250	$3990	$3685	$3320
1/2 Page Black & White	$3170	$2800	$2650	$2475	$2140
non-member	$3770	$3520	$3350	$3065	$2690
1/3 Page Four Color	$3400	$2990	$2770	$2580	$2350
non-member	$3700	$3590	$3370	$3180	$2950
1/3 Page Black & White	$2750	$2525	$2350	$2170	$1980
non-member	$2980	$2720	$2600	$2450	$2240
1/4 Page Four Color	$2865	$2600	$2415	$2275	$2050
non-member	$3155	$2900	$2715	$2575	$2370
1/4 Page Black & White	$2580	$2305	$2110	$1955	$1750
non-member	$2880	$2615	$2410	$2275	$2080

Premium Position
Cover 2: +15% (12X contract only) Cover 3: +15%
Cover 4: $5000.00 net ERA Member Rate / $6500.00 net Non-Member Rate
(13x contract only; includes Electronic Retailer's The Gold Book)

Cover 2 and Page 1: +15% (12X contract only)

2nd Spread
Page 2 & 3: + 10% (12X contract only)
Opposite TOC: + 10% (12X contract only)

NOTE: All prices listed are in U.S. dollars.
Electronic Retailer magazine reserves the right to refuse advertising or to pull advertising contracts if a company practices advertising and/or marketing policies that do not meet with ERSP standards. Electronic Retailer magazine has the right to pull advertising contracts if payment is not received on time by the ERA accounting department. Unpaid accounts will be sent to collections promptly after 90 days with no pay.

2008 Supplemental ERA Publication Rates

ERA eRetailer Summit
This is a conference you do not want to miss! Formerly the ERA Mid-Winter Leadership Conference, the new eRetailer Summit will draw direct marketers and e-retailers from throughout the globe! Bring success home with you by advertising in the eRetailer Summit Show Guide. This expo guide will be distributed at the event. Advertising in this guide is reserved for ERA members only.
AD CLOSE: January 2, 2008
MATERIAL CLOSE: January 9, 2008

2008 Four-Color Advertising Rates--Members Only!
Two-Page Spread	$3,200
Full Page Four Color	$2,050
Half Page Four Color	$1,250

ERA European Conference and Trade Show EXPO
AD CLOSE: May 6, 2008
MATERIAL CLOSE: May 12, 2008

2008 Four-Color Advertising Rates--Members Only!
Two-Page Spread	$2,800
Full Page Four Color	$1,650
Half Page Four Color	$1,050

ERA Annual Convention Guide & Expo Show Guide
This comprehensive show guide includes highlights of all exhibits, special events and exhibitors' listings. The printed program is distributed at the ERA's Annual Convention to every attendee.
AD CLOSE: August 6, 2008
MATERIAL CLOSE: August 13, 2008

2008 Four-Color Advertising Rates
	ERA Members	Non-members
Two-Page Spread	$3,900	$5,200
Full Page	$2,550	$3,300
1/2 Page Horizontal	$1,870	$2,500
1/2 Page Island	$1,990	$2,725
1/3 Page Square or Column	$1,690	$2,300
Back Cover	RESERVED BY ERA MEMBER!
Cover 2	RESERVED BY ERA MEMBER!
Cover 3	RESERVED BY ERA MEMBER!
Page 1	RESERVED BY ERA MEMBER!
Belly Band	$4,200	$5,600

2008 ERA Membership Directory Advertising Rates

Distributed to over 21,000 readers annually, the ERA Membership Directory is the most complete company listing and source book available in the industry. Advertising reserved for ERA members only.

	1X	3X	6X	9X	12x
Full Page Four Color	$4800	$4350	$4000	$3800	$3500
Full Page Black & White	$4050	$3500	$3300	$3050	$2850
2/3 Page Four Color	$4320	$3825	$3510	$3240	$3015
2/3 Page Black & White	$3645	$3150	$2970	$2745	$2565
1/2 Page Island Four Color	$3890	$3450	$3160	$2920	$2720
1/2 Page Island Black & White	$3280	$2840	$2675	$2470	$2310
1/2 Page Four Color	$3425	$3050	$2790	$2575	$2410
1/2 Page Black & White	$2870	$2500	$2350	$2175	$2040
1/3 Page Four Color	$2900	$2590	$2370	$2180	$2050
1/3 Page Black & White	$2450	$2125	$2000	$1850	$1740
1/4 Page Four Color	$2465	$2200	$2015	$1875	$1750
1/4 Page Black & White	$2080	$1805	$1700	$1575	$1480

Premium Position
Cover 2: +15% (12X contract only)
Cover 3: +15%
Cover 4: +20% (12X contract only)
Page 1: +15% (12 + time adv. only)

1st Spread
Cover 2 and Page 1: +15% (12X contract only)
2nd Spread
Page 2 & 3: +10% (12X contract only)
Opposite TOC: +10% (12X contract only)
NOTE: All prices listed are in U.S. dollars.

2008 Global Assets Rates

Are you new to advertising in the Direct Response market? Do you have a new product or service you would like to market? Are you a new face or a new voice on the DRTV or DR Radio scene? The Electronic Retailer Global Assest advertising section is the ideal place to start your marketing campaign. This section of 1/6- or 1/3-page Four-Color ads delivers your message to our prominent, high end readers each issue. The Electronic Retailer Marketplace section allows you the luxury of consistent placement in each issue.

	1X	3X	6X	9X	12X
1/3 Page Page Four Color	$2,175	$1,940	$1,775	$1,635	$1,525
1/3 Page Black & White	$1,830	$1,590	$1,500	$1,380	$1,315
1/6 Page Four Color	$1,305	$1,165	$1,085	$1,020	$900
1/6 Page Black & White	$1,230	$1,075	$1,190	$1,020	$836

Don't Delay! Start Today! Call Debbie Duhn at 541-952-0300 or email dduhn@retailing.org.

2008 Classified Rates and Schedule

Electronic Retailer delivers to you the most active circulation available in the industry. Reaching over 21,000 readers each month, your service or product will be in the hands of "C" level marketing executives from Fortune 500 companies, television network executives, and cable network executives.

Reserve Your Ad Today!
Call Debbie Duhn at 541-952-0300 or email dduhn@retailing.org.

Classified Unit Ad
Rate per issue/per column	1"	2"	3"	4"
3X Contract	$419	$840	$1,259	$1,671
6X Contract	$400	$800	$1,201	$1,612
12X Contract	$388	$774	$1,162	$1,572
24X Contract	$329	$623	$988	----
**Enhancement: 2/C-$25 per inch, 4/C $50 per inch

Line Listings
	6 months	12 months
One Line (48 characters)	$528 Total	$960 Total
Additional Lines	$468 Total	$840 Total

Specifications
Column Width: 3 3/8"
Line Screen: 133

Material: All digital ads should be supplied in TIFF-IT-P1 or PDF format on a Macintosh platform. The digital files should be prepared, according to SWOP digital specifications and requirements.

Email ad to: dduhn@retailing.org with faxed copy to 541-952-0301.

The Electronic Retailer Media Group (ERMG), a division of the Electronic Retailing Association (ERA) respectfully holds the right to invoice and collect payment on all advertisements in any ERMG/ERA properties that are contracted in writing and not cancelled, in writing, prior to the published deadlines for said ad in said property. This includes ads and sponsorships delayed due to missing or unfinished artwork or materials. It is the advertiser's responsibility to ensure completed and approved artwork and/or materials are delivered by published deadlines. If instructions are not provided, Electronic Retailers Production Department is authorized to repeat the advertisement that last appeared.

In the event of cancellation, The Electronic Retailer Media Group (ERMG) must receive written notice and such written notice must be received 10 (ten) business days prior to published closing date of current issue/project or advertiser/sponsorship--client will be billed for the placement. Electronic Retailer Media Group (ERMG) follows standard publishing and sponsorships procedures of contract cancellations and will enforce a "Short-Rate" policy as needed, thus Electronic Retailer Media Group (ERMG) reserves the right to bill back previous printed & electronic ads at the regular non-discounted rate as applicable to the contract at hand.

Advertising and Custom Marketing Program Contact Information

Gina Mullins-Cohen, Executive Vice President of Media/Publisher
949-489-5501 | gcohen@retailing.org

Debbie Duhn, Associate Publisher/Display Advertising Sales
Online/Internet Service and Technology Category
Online Advertising Sales for ER News>Direct, ER 24/7
and www.electronicretailermag.com
Reprint Services and Classified Ads
541-952-0300 | dduhn@retailing.org

Debbie Skerly, Advertising Sales & Sponsorship Manager
Direct: 949-743-0319 | FAX: 949-581-4881 | dskerly@retailing.org

Ruth Wheeler, Director of New Business Technologies
949-459-0495 | rwheeler@retailing.org