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Musing of an Internet Maverick
Revered and reviled, online entrepreneur Jason Calacanis is a straight-talker with a singular perspective on the Internet.
Tom Dellner
Bid Management Basics
When it comes to the thorny issue of how much to bid for a click in a paid search campaign, just let the numbers be your guide.
By William R. Leake
Winning With Widgets
Almost 90 million people use these online tools--many without even realizing it. But can they be leveraged as a viable marketing platform?
By Marty M. Fahncke
Don't Guess --Test
Increase search ad returns with multivariate testing and optimization.
By Robert Bergquist | 
