Numbers Man
Geoff Ramsey, co-founder and CEO of eMarketer, offers his singular insight regarding the past, present and future of digital marketing
By Tom Dellner

Define Your Target
Unless your PPC campaign rests on a bedrock of fundamentally sound goals, it may be doomed to underperform
By William R. Leake

Building Blocks
The decisions made when first structuring an affiliate program will go a long way toward determining its ultimate success or failure
By Chris Henger

Social Media's Big 3
Leverage social networks such as Facebook, MySpace and LinkedIn to reach nearly 300 million of your closest friends
By Marty M. Fahncke

Copywriting for Conversions
Turn Your Website Into a Cash Register
By Tim Ash