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An Interactive Marketing Guide for DR Marketers
Twelve Interactive marketing methods, such as search engine optimization, viral marketing and rich media, receive a one-to-five star rating.
By Anthony Sziklai
The Selling Season
When developing your multichannel marketing campaign, lead with the web.
By Ralf VonSosen
Location, Location, Location
Knnowing the geographic location of an online customer can help a retailer reduce fraud, meet regulatory compliance requirements and execute more effective advertising and marketing strategies.
By Kerry Langstaff
Targeted Marketing
PriceRunner employs RSS technology to hone in on exactly what consumers are looking for in the latest products.
By David Lusting
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