Wednesday, April 30, 2008
American Conference Center NY, NY

780 Third Avenue (Between 48th & 49th)
New York, NY 10017
Click Here for Map

Presenting Sponsors:  

SPEAKER AGENDA
7:30 - 8:30 AM	Breakfast with the Editors of Electronic Retailer Magazine Your chance to speak directly to the editors of Electronic Retailer Magazine Continental breakfast served Sponsored by:
8:00 - 10:45 AM	Executive Media Summit: The Fate of Paid Programming Moderators: Maria Kennedy of Discovery Communications Dick Wechsler of Lockard and Wechsler Are infomercials in trouble? Leading cable networks, media buyers and marketing experts meet face to face for a candid 90-minute discussion about the changing media landscape and the future of long-form programming.
10:45 - 11:00 AM	BREAK Coffee, tea and juice served
11:00 AM - 12:00 PM	MORNING KEYNOTE Geoff Ramsey of eMarketer Co-founder and CEO of eMarketer, Geoff Ramsey - arguably the world's leading authority on online marketing - will survey the digital marketing landscape to identify the trends, technologies and platforms that deliver on their promise - and those that don't live up to their hype. Ramsey will distinguish those that support truly monetizeable marketing and advertising strategies from those that, however intriguing, fall short of delivering significant results.
12:00 - 1:00 PM	DIALOGUE POWER SESSION Changing Role of Public Relations in a Digital World Greg Jarboe, Co-Founder of SEO-PR With Yahoo News the top general news site, what is public relations evolving into? With more than 1.6 million blog posts per day, what is PR 2.0? Greg Jarboe, the president and co-founder of SEO-PR, will discuss the changing role of the PR executive brought about by online marketing: the importance of optimizing press releases for SEO purposes, embracing new media and social media, reaching out to select entities to build relationships and maybe earn incoming links - and using analytics to determine unexpected sources of traffic, and then reaching out to these sources
1:00 - 2:00 PM	NETWORKING LUNCH Networking Lunch with Keynote Geoff Ramsey, Greg Jarboe and ER editorial staff
2:00 - 3:00 PM	AFTERNOON KEYNOTE Evolution of the Search Marketing Landscape Kevin Lee, Co-Founder and Executive Chairman of Didit Didit's Kevin Lee will address the evolution of the search marketing landscape. Billions of dollars are being wagered by some of the giants in the industry looking at ways to extend the powers of digitally delivered keyword targeted media beyond just search. What's at stake and how might the future of search play out for your business? Find out how media marketplaces will use keyword search level targeting to extend and enrich the media options available. Learn how behavioral and user-data-driven profiling may change the way we target media over the next several years.
3:00 PM - 4:00 PM	Keep Your Customers Loyal; Customer Service Strategies That Work Every Time Suzy Meriwether, RightNow Technologies Join Suzy Meriwether as she discusses one of today's most fundamental business challenges--keeping customers satisfied and loyal in today's high-choice marketplace.  Meriwether will provide a framework for assessing your company from your customer's perspective then outline eight fundamental steps to create a unified, consistent  and exceptional customer experience - every time.
4:00 -4:15 PM	BREAK Coffee, tea, Sodas and pastries served
CLOSING DIALOGUE POWER SESSION:   WINNING STRATEGIES IN AN ECONOMIC MELTDOWN
4:15 PM - 5:15 PM	Targeting Your Customer Acquisition Efforts to Reach the Most Likely Responders Dave Smith, President of Incremental Media   In times of recession, you need to fine tune your customer acquisition efforts to be more efficient with your media dollars. This includes rolling back on marginal dollars that are right on the edge of being profitable and looking for new ways to spend more efficiently. Targeting mail order, online, and TV buyers through printed inserts placed into product shipments offers a way to reach out to only responders as opposed to the general population, offering a cost-effective way to reach responsive "at distance" buyers for roughly 1/10th the cost of direct mail. Learn more about how to market efficiently through this growing DR media channel.
5:15 - 5:45 PM	DIALOGUE POWER SESSION The Future of Affiliate Marketing Kristopher Jones, Founder and CEO of Pepperjam Pepperjam is one of the industrys fastest-growing full-service Internet marketing agencies. Jones will survey the many recent and soon-to-come changes in the affiliate marketing space to help e-tailers out-strategize their competition.
SPEAKER - ATTENDEE NETWORKING COCKTAIL RECEPTION
6:00: PM - 7:30 PM	Network with the speakers of the event.

Contact the editorial staff at Electronic Retailer Magazine for more details:

Gina Cohen
949-489.5501
gcohen@retailing.org

Vi Paynich
909-606-3406
vpaynich@retailing.org

Tom Dellner
949-240-1429
tdellner@retailing.org