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Wholesale Changes
President and CEO of IdeaVillage, Andy Khubani is an industry veteran who pioneered the use of wholesale distribution to increase the profitability of DRTV campaigns. In this exclusive interview, Khubani discusses how to leverage retail and the web in support of DRTV--and outlines a bright future for the industry.
By Tom Dellner
DR Weathers the Storm
During these tough economic times, direct response marketers are doing anything but sitting on their laurels. Instead, they are looking at ways to reach more consumers by embracing other mediums such as the internet.
By Pat Cauley
8 Ways to Fix a DRTV Program
Is your current campaign not working? Don't fret...following a few key steps can put you back on the path to success.
By Robert Yallen
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