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2008 Media Information

Why Advertise in Electronic Retailer?

Partnerships in marketing with Electronic Retailer allow you to tap in to the soul of the electronic direct response industry. A rare variety of opportunity is delivered exclusively from Electronic Retailer magazine. We offer exclusive content from our eminent members of the Electronic Retailer magazine advisory board and our notable industry columnists. Readers depend on the expert advice and in-depth coverage from key industry figures only offered in the pages of Electronic Retailer.

Opportunity to network with fresh, new faces in high powered marketing positions. Opportunity to focus on the internal strength of advanced marketing know--how, simply by reaching the audience that is right for you.

Circulation backed by an annual audit, as well as association and publisher statements that prove your advertising dollar is well spent. Electronic Retailer is delivered each month to "C" level readers We offer up to 5,000 additional readers per issue from our distribution at worldwide conferences and exhibitions in the retailing, online and direct response markets.

Education through feature articles in Electronic Retailer such as case-studies, how-to articles, exclusive research, interactive web-casts, electronic newsletters, news and product innovations provide numerous opportunities for active participation and afford you the opportunity to reach a global subscriber base. This audience is an eager participant in the electronic response platform of retailing.

Award-Winning Editors deliver the direct response and electronic direct response segments of radio, online, cellular, hand-held devices, interactive television, as well as DRTV that are current and educational. Whether you are targeting Tweens, NextGen or the Boomers, the information, the education and the news are right at your fingertips with Electronic Retailer.

Research exclusive to this industry and designed to give you the most thorough and educated decision making power available today. The information we print is current. The information we print is accurate. It is backed and written by third party industry experts.

Online Strategies delivers additional exposure through our interactive eZine, Electronic Retailer 24/7 the weekly eNewsletter, Electronic Retailer News>Direct and our monthly news update in to growing marketing such as Electronic Retailer Hispanic Numbers. The website, www.electronicretailermag.com provides daily updates on business trends, features and provides links to key industry resources.

Electronic Retailing Association invites you to learn about the progressive strides made on a daily basis, ensuring that those in this industry are represented justly in regards to issues concerning government jurisdiction and new regulations. The ERA delivers an independent report each month: weekly updates and daily bulletins are found in our online properties Electronic Retailer 24/7, www.electronicretailermag.com and Electronic Retailer News>Direct, the online newsletter.

Online Retailing Alliance enables you to stay current on issues influencing online retailing and multi-channel marketing. Keep track of government policies and have representation on Capitol Hill by becoming a member of this quickly growing organization.

Solutions through domestic and international case study features, how-to articles and columns by industry experts exclusive to this publication will enable you to make clear decisions and to accurately asses a variety of issues that you may encounter or questions that may arise in the course of your yearly campaigns.

Partnerships, Opportunity, Broad Exposure through a Qualified Circulation, Education, Exclusive Research and Solutions are each offered to you in our 2005 Electronic Retailer Media Brochure. Take advantage of the magazine that gives you the edge and the power to move through challenging times as well as times of growth and discovery. Call today and be a part of the new tomorrow and the new ERA.