Advertisers
Overview
Circulation
Editorial
Rates
Specs
E-Media
Reprints
Electronic Retailing Association
Contact Us

Why Advertise? | Circulation | Editorial | Rates | Specifications
e-media | Reprints | ERA | Contact Us| Download PDF of 2008 Media Kit

2008 Editorial Breakdown
  • Editor's Perspective
  • Letters
  • News
  • Cover Feature
  • Case Study Feature
  • Trends Feature
  • Exclusive Research

Channel Crossing Columns

  • Legal
  • Financial
  • Government Affairs
  • Support Services
  • Radio
  • DRTV
  • New Media
  • Retail
  • Production

Exclusive Monthly Columns

  • Online Strategies
  • Marketing Methods
  • Tools of the Trade
  • FTC Forum
  • Legal File
  • Monthly International Section
    (Covering Europe, Asia & Latin America)
  • Rotating Guest Column
  • Research
  • Regulations Column
  • Innovations
  • Inventions
  • ERA News
  • Government Affairs
  • Domestic/International New
  • Bulletin Board
  • Calendar of Events

Global Outlook Section
In addition to providing industry news and market research as they pertain to direct marketing around the world, Electronic Retailer magazine devotes a complete section, called "Global Outlook," to international markets, including Asia/Pan-Pacific regions, Canada, Europe and Latin America. Columnists, each representing his or her respective markets, highlight a specific industry topic or timely issue. Such issues range from media buying strategies on a global scale to what types of government regulations to anticipate for distributing your products and services. These columns will also include valuable how-to tips for direct marketers who are considering taking their product to the global community.

These contributing columnists are highly regarded industry experts--many of whom serve on ERA's various international councils and committees. Their backgrounds range from direct marketing consultants, media buyers, call center service providers, cable operators, media production specialists and more.

2008 Editorial Calendar
ISSUE HIGHLIGHTED FEATURE SUPPORTING ARTICLES SUPPLEMENT VALUE-ADDED OPPS BONUS DISTRIBUTION DEADLINES
January
Housewares

Mobile Marketing

Case Study

Site Search

Ad Close: 12-06-07

Materials Due: 12-13-07

February
Sporting Goods (Show Issue)

DRTV Case Study

Online Retail Storefront Checkup

ER Perspective-eRetailing

Online Strategies

eTail 2008, 2/11-14

Mobile Marketing Congress, 2/25-26

ERA eRetailer Summit, 3/2-3 - Miami

Ad Close: 01-10-08

Materials Due: 01-17-08

March
Home Shopping

SEM: Beyond the Basics

Fulfillment

Intl. Housewares Show, 3/16-18

Ad Close: 02-05-08

Materials Due: 02-12-08

April
ERA President & CEO

Multichannel Marketing

Improving Your Merchandizing Methods

ERA Membership Directory

Membership Profiles

NCOF, 4/8-10

NAB, 4/11-17

Ad Close: 03-05-08

Materials Due: 03-12-08

May
Internet Retailer

Net Neutrality

Building the Brand

DM Days NY, 6/10-12

INPEX, 6/11-14

Ad Close: 04-07-08

Materials Due: 04-14-08

June
Europe (Show Issue)

Viral Marketing in Europe

Online Shopping in Europe

ER Perspective-Europe

Show Guide

Gold Book

ERA European Conf., 6/22-24 - Monte Carlo

Ad Close: 05-06-08

Materials Due: 05-12-08

July
Brand Marketer Profile

Media Buying

The Art of the Offer

ER Perspective- Online Strategies

DMAW, 7/23-25

eTail 2008, Dates TBA

Ad Close: 06-06-08

Materials Due: 06-13-08

August
Beauty

Behavioral Marketing

Fine-Tuning Marketing Mess.

Pre-Show Profiles
Digital Hollywood Building Blocks, 8/4-7

Ad Close: 07-07-08

Materials Due: 07-14-08

September
Retailer Profile (Show Issue)

Marketing to Tweens

Podcasting

Strange Inventions

Annual Show Guide

iMedia Summit, TBA

LA Road Show, TBA

Shop.org, TBA

Search Engine Strategies Conf., TBA

ERA Annual Convention 9/21-23 - Las Vegas

Ad Close: 08-06-08

Materials Due: 08-13-08

October
Online Leaders

China

Telemarketing

DMA Annual Conference, 10/11-16 - Las Vegas

Ad Close: 09-05-08

Materials Due: 09-12-08

November
Health & Fitness

Building Microsites

Production

LA Road Show, TBA

Digital Hollywood, TBA

Ad Close: 10-06-08

Materials Due: 10-13-08

December
Consumer Electronics

Advergaming

Click Fraud

2009 ER Magazine Wall Calendar
CES 2009, Dates TBA

Ad Close: 11-05-08

Materials Due: 11-12-08

*As of 11/1/07, Editorial Calendar is subject to change.

 

Editorial Contact Information

Gina Mullins-Cohen
Executive Vice President of Media/Publisher
Phone: 949-489-5501
gcohen@retailing.org

Kim Lewis
Creative Director
Phone: 951-277-8259
klewis@retailing.org

Vitisia Paynich
Editor-in-Chief
Phone: 909-606-3406
vpaynich@retailing.org

Tom Dellner
Executive Editor
Phone: 949-240-1429
tdellner@retailing.org

Patrick Cauley
eMedia Editor
Phone: 703-908-1030
pcauley@retailing.org

Jack Gordon
Editor at Large
Phone: 952-294-0737
jgord49@aol.com

Why Advertise? | Circulation | Editorial | Rates | Specifications
e-media | Reprints | ERA | Contact Us| Download PDF of 2008 Media Kit

 

Copyright © 2008 Electronic Retailer. All rights reserved. Privacy Policy | Subscriber Services
Powered by MindFire