Staying on Top
QVC already is the Goliath of home shopping. But new CEO Michael George says you ain't seen nothin' yet.
By Jack Gordon

Time Management
Following the do's and don'ts of media buying. Experts help marketers avoid pitfalls.
By David Lustig

Cracking the Gen Y Code
Teenagers and young adults have slowly crept in front of the baby boomers as the largest consumer group in America. However, are marketers ready to tango with Generation Y?
By Patrick Cauley

Editor's Perspective
The Heart and 'Sole' of a Brand
By Vitisia Paynich

Ask the Expert...Emerging Technologies
Podcasting Video Commercials
By Timothy R. Hawthorne

Technology Talk
Techno Goop
By Jay Levin

Online Strategies
Your Customers, Blogs and New Participatory Marketing
By Robin Harper

Marketing Methods
Wal-Mart Goes Direc
By Peter Koeppel

Legal File
Gift Cards: The New Plastic in Your Wallet
By Jeffrey D. Knowles and Melissa Landau Steinman

Legal Affairs
Pain Relief Claims Can be Painful
By Edward F. Glynn

That's a Wrap!
Wrong Way Testimonials
By Eddie E. Gaut

Media Matters
Characteristics of a Great DRTV Media Buyer
By Joel Gable

Backend Business
Leaving Cash on the Table
Stephanie Beckman

After the Phone Rings...
Direct-Mail Testing Strategy
By Shari Altman

Per Inquiry
Life During Wartime
By Rick Petry

Latin America
8 Hot Trends in Latin America
By Stan Bruckheim