ERA 2007 Leadership Conference & EXPO: Network Power

ERA is known for bringing people in the electronic direct response industry together to make connections and keep pace with a market that is expanding at a breakneck speed. With so much hype and attention on emerging technologies and the drive to find out "what's next?," face-to-face interaction in the "real world" has never been more important.

As the premier gathering of senior-level industry leaders, ERA's 2007 Mid-Winter Leadership Conference & EXPO, to be held January 28-30 in Miami, Florida, offers a forum to:

• Discover the latest trends in social media and mobile devices--and how they affect your business
• Learn how to leverage new channels, tactics and media to drive customer engagement and loyalty
• Network with hundreds of senior-level executives from leading multi-channel and Internet companies.

This is a not-to-be-missed opportunity to focus on the internal strength of advanced marketing know-how, simply by reaching the audience that is right for you.

As the industry's annual kick-off event, ERA's Mid-Winter Leadership Conference & EXPO will enable attendees to make clear decisions and to accurately assess a variety of issues that may be encountered or questions that may arise in the course of developing yearly advertising or marketing campaigns.

WHO SHOULD ATTEND?
The ERA Mid-Winter Leadership Conference & EXPO provides valuable information and high-level one-on-one contacts for:

• CEOs
• CMOs
• Advertising Executives
• Brand Managers
• Direct-to-Consumer Marketers
• E-commerce Retailers
• Media Buyers
• Media Planners
• Marketing Directors
• Multi-Channel Marketers

Sixty-four percent of 2006 attendees were senior multi-channel retail executives with decision-making and management responsibilities at their respective companies; nearly all have titles of Director or above.

WHY SHOULD YOU ATTEND?

• Keynote and guest speakers from leading companies engaged in online customer loyalty, mobile marketing and social networking
• Industry breakout sessions in three distinctive tracks: Multi-cultural Media, Mobile Marketing and Online Multi-Channel Strategies
• Peer networking with decision-makers at companies across multi-channel and Internet retailing vertical markets
• Exhibit hall with more than 40 exhibiting companies representing all aspects of the multi-channel direct response industry

EVENT HIGHLIGHTS

• Experience the power of social networking--both digital and face-to-face--at the Opening Reception, with an interactive keynote presentation by LinkedIn, the world's largest online network for business professionals.
• Ninety percent of all brands plan to be involved in mobile marketing by 2008. Learn how to connect with consumers who are on the go during a hands-on educational session on the present and future of mobile marketing and m-commerce by SmartReply.

SPECIAL EVENTS

• Network with the Industry's Top Decision Makers
  ERA's Welcome Reception is the networking event to reconnect with clients, establish new partnerships and celebrate the opening day's sealed-deals! This perennial favorite is held poolside to maximize your networking opportunities in a beautiful setting. ERA veteran's please note that the welcome reception is on a new night--Monday January 29!
• See Which Companies Will Win During the Third Annual Latino Awards of Excellence
  ERA's Latin America Committee is pleased to announce the third annual Latino Awards of Excellence, which will take place during the conference's closing reception on Tuesday evening. Designed to recognize the top achievements of the Latin American direct response market, this year's awards has been enhanced with the creation of additional categories. Make sure you're there to see it all and be seen!

CLOSING RECEPTION CELEBRATION
Stick around Tuesday night after the Latino Awards of Excellence for ERA's Closing Reception. ERA provides food, drinks and the perfect setting to network, mingle and wrap up two intense days of meetings and deal making.

HOTEL ACCOMMODATIONS AND REGISTRATION

Hotel Deadline: January 5, 2007

As an ERA conference attendee, you can register for the meeting and secure your hotel accommodations in one easy step by logging on at www.retailing.org. The conference's host hotel, the beautiful Loews Miami Beach, has secured an ERA room rate of $306.00/night. You must secure your accommodations before January 5, 2007 to get this exceptional rate!

For more information or with questions, please call (703) 815-7374, or e-mail jleblanc@retailing.org.

(Please note, hotel accommodations at the association rate cannot be secured without a completed attendee registration.)
See you in Miami!

P.S. Don't forget the sunscreen.

Schedule of Events (Subject to Change)
Meetings, special events, educational sessions. . . ERA streamlines your busy meeting schedule with just three easy clicks! To automatically schedule important events and "not to be missed" meetings for you and your team, just click the calendar icon next to the specific event you want to attend to create your own customized event planner.
Monday, January 29, 2007
Time	Event	Location
6:00 am -11:30 am	Exhibitor Set-up	Americana Salon 3/4
9:00 am - 5:00 pm	Attendee/Exhibitor Registration	Rotunda East Ballroom
9:00 am - 10:00 am	Education Session	Americana Salon 2
10:00 am - 11:00 am	Education Session	Americana Salon 2
11:00 am - 12:00 pm	Opening Education Session	Americana Salon 3/4
11:00 am - 6:00 pm	Exhibit Hall Grand Opening (featuring an interactive session on mobile marketing)	Americana Salon 3/4
12:00 pm - 1:00 pm	Ultimate Meet & Greet Benefits Buffet (lunch served)	Americana Salon 3/4
2:00 pm - 5:00 pm	Government Affairs Committee Meeting	Neptune
3:00 pm - 4:00 pm	Education Committee Meeting	Triton
3:00 pm - 4:00 pm	Ethics Committee Meeting	Lucina
5:30 pm - 6:00 pm	The Power of Networking: LinkedIn	Americana Salon 3/4
6:00 pm - 7:30 pm	Opening Reception	Americana Lawn
Tuesday, January 30, 2007
Time	Event	Location
9:00 am - 1:00 pm	Attendee/Exhibitor Registration	Rotunda East Ballroom
10:00 am - 11:00 am	Education Session	Americana Salon 2
11:00 am - 12:00 pm	Opening Education Session	Americana Salon 3/4
11:00 am - 4:00 pm	Exhibit Hall Open	Americana Salon 3/4
2:00 pm - 3:00 pm	Asia Committee Meeting	Neptune
6:30 pm - 7:30 pm	ESPN Ultimate Super Bowl Tailgate Happy Hour	Americana Lawn
7:30 pm - 9:00 pm	Closing Reception and Latino Awards of Excellence	Americana Lawn
A complete listing of meetings and events, including ERA-member and Board only meetings, is available on ERA's website at www.retailing.org.

Karla Kelly is ERA's vice president of meetings and conventions. She can be reached at (703) 908-1026 or kkelly@retailing.org.