|
A Seller's Guide to Home Shopping
Could you make it big on a TV shopping channel? It helps to think outside the box of conventional marketing and start thinking the way the top networks do about their TV viewers.
By Jack Gordon
Invading the Home Turf
In November, Worldwide Shopping Club arrived on the live shopping scene to compete alongside the top four home shopping channels. The company's business model; however, doesn't necessarily depend on TV viewers but Internet loyalists. Can this start-up company compete with the big boys?
By David Lustig
Gaining Their Trust
Following 10 key strategies can help you buiold and maintain customer loyalty.
By Shari Altman
Lights, Camera... Infomercial!
How to work with your infomercial producer to create a successful DRTV production.
By Greg Sarnow
Per Inquiry
Rising to C-Level
By Rick Petry | 
