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Zapping the Viewer Code
As direct marketers and general rate advertisers continue to vie for available airtime, they're finding that advanced technology has made selling on TV a challenging feat. Has digital video recorders (DVRs) completely changed the rules?
By Allison Dollar
Uncovering the Chinese Market
Companies dissect the many intricacies of the Chinese market--from the media landscape to the manufacturing infastructure to cultural differences.
By Allison Dollar
Waiting for the Green Light
Although your DRTV campaign has enjoyed great success in the United States, it doesn't mean its product claims meet the same regulations in the U.K.
By Richard Whinfrey
Piecing it Together
Understanding the important elements of a successful database marketing campaign and avoiding the pitfalls that can decrease the value and effectiveness of your data.
By David Lustig
Per Inquiry
Cleaning Up Dodgy City
By Rick Petry | 
