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Google Puts Metrics in Motion
Brett Goffin, industry development manager, retail, says utilizing analytics tools across online and offline platforms enables marketers to understand their customers better and get the right message in front of them.
By Vitisia Paynich
The Right Connection
Do you know how to get the most from your teleservices company? Industry experts reveal how to effectively leverage a call center's expertise to make sure your DR campaigns are on target.
By David Lustig
Banner Appeal
Have you already done your research on Internet banner advertising? If so, Part 2 of this two-part series can guide you through the next step: developing your media and creative strategy.
By Anthony Sziklai
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