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A Closer Look at China
In four years, Beijing will open its doors to the world when it hosts the 2008 Olympic Games. This will also serve as China's coming out party of sorts, as it showcases its own top brands alongside corporate sponsors Samsung, Panasonic, McDonald's and General Electric. How will this impact U.S. brands in the long run?
By Vitisia Paynich
Weighing the Options
Finding it tough to decide between offline and online marketing? Cost-effeciency, tracking capabilities and flexibility may help you tip the scale or keep things in balance.
By Alexandra Harrington
Do You Really Know Your Customers?
"Customer relationship management" is not just a name for multi-million-dollar database software. If you're in it for the long haul, CRM is simply good business.
By Jack Gordon
Digital Media in the United Kingdom
We all know what happends when media is in short supply, but what happends when there is too much? It's time to look at the growth of interactive applications in the digital broadcast DRTV landscape.
By Henry Scott
One Man's War With the Federal Commission
Examining the latest battle between DRTV marketer Kevin Trudeau and the FTC.
By Jeffrey D. Knowles | 
