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Table of Contents

Features

The Dreamcatcher
Having scaled back his responsibilities at his advertsing agency, Donny Deutsch has taken on an even heavier position as perhaps the nation's most visible advocate for the American dream.
By Tom Dellner

Boom Times
With annual spending power of more than $1 trillion and a propensity to spend, baby boomers are an attractive market. But the demographic is complex and elusive. Old assumptions can lead a marketer astray.
By David Lustig

Customers Gone Wild
Tales of the weird, the funny and the spooky from DR veterans who have seen it all- they hope!
By Jack Gordon

Right on the Mark
Following the basics of trademark law can guide you through the process of naming your company or product.
By Greg Sater


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