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Reflections on an Industry
After 20 years, direct response television (DRTV) has not only spawned a multibillion-dollar industry and survived government and public scrutiny, it established a trade association, opened the doors to global markets and, more importantly, changed the way consumers purchase goods and services.
By Vitisia Paynich

Sweet Sounds of Radio Response
Could you make money with direct response marketing on the radio? You bet. But only if the right building blocks are in place. Mastering eight tips can help you achieve success.
By Jack Gordon

Can You Reach Me Now?
Internet cell phone trends give direct marketers new and creative methods for promoting their wares. Will consumers turn onto mobile marketing or simply drop the call?
By David Lustig