Cable Networks Meet Media and Marketing Experts to Talk Paid Programming
Discovery Communications Maria Kennedy to co-moderate roundtable discussion during LiveEdit Lab, New York
What do the cable networks think about the state of long-form programming? Dont miss your opportunity to see them meet face to face with media buyers and marketing experts to discuss this very issue during Electronic Retailer Magazines LiveEdit Lab, New York on April 30, 2008, at the American Conference Center. Entirely unique from other conferences, the LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine in a dynamic, live forum. Attendees interact with the editors, columnists and industry leaders who make Electronic Retailer the leading publication for multichannel retailers.
Aptly named the Executive Media Summit, top representatives from the DRTV world will gather for an in-depth two-hour roundtable discussion. Dont miss your chance to hear these executives speak candidly about the changing media landscape and the future of long-form programming. Maria Kennedy of Discovery Communications will represent other leading cable networks and serve as co-moderator along with Dick Wechsler of Lockard & Wechsler Direct.
Executive Media Summit Co-moderator: Maria Kennedy
Vice President, Direct Response/Paid Programming, Discovery Communications
Maria Kennedy manages the largest direct response/paid programming team in the industry with a current staff of 21. She oversees eight AEs who handle all the paid programming time, and short-form direct response sales efforts for 14 networks across the U.S. In August of 1990, Kennedy started her career at Discovery Communications when there were only two networks, Discovery and TLC. She was an integral part of launching the Paid Programming Division and was the first AE for the company in that area. Kennedy also has been extremely creative and a direct response industry pioneer for more than 15 years. She is a member of the Electronic Retailing Associations board of directors.
