FOR IMMEDIATE RELEASE:
Industry Thought Leaders Convene at Electronic Retailers LiveEdit Lab, New York
SAN CLEMENTE, Calif.April 7, 2008Electronic Retailer magazine has announced its line-up of speakers and panelists for the second LiveEdit Lab on April 30, 2008 at New York Citys American Conference Center.
Geoff Ramsey, co-founder and CEO of eMarketer, will deliver the opening keynote address. One of online marketings true visionaries, Ramsey is frequently quoted by The Wall Street Journal, BusinessWeek and Advertising Age. He will survey the landscape of digital marketing to separate the technologies and platforms that represent viable, truly monetizeable strategies from those that dont. Hell also identify emerging trends on which to keep a close eye.
The afternoon keynote will be delivered by Kevin Lee. Lee is the co-founder and executive chairman of Didit, a leading interactive marketing agency, and one of the industrys foremost search engine marketing experts. An in-demand speaker, Lee is the author of The Eyes Have It: How To Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy. Lee will analyze the evolution of the search marketing landscape and discuss whats at stake for the future of your business.
Other speakers include Greg Jarboe, co-founder of SEO-PR, an agency that has pioneered a method of optimizing and publicizing websites through an innovative combination of SEO and PR. He will speak on the evolving role of the public relations professional in the digital age. Kristopher Jones is founder and CEO of Pepperjam, one of the industrys fastest-growing full-service Internet marketing agencies. Jones will survey the many recent and soon-to-come changes in the affiliate marketing space to help e-tailers out-strategize their competition. Suzy Meriwether of Right Now Technologies and Dave Smith of Incremental Media will discuss strategies for maintaining profitability in a difficult economy.
Entirely unique from other conferences, LiveEdit Lab delivers the editorial content of Electronic Retailer in a dynamic, live forum. Attendees interact with the editors, columnists and industry leaders who make Electronic Retailer the leading publication for multichannel retailers. West Corporation and TV Guide Network are presenting sponsors of the event, while Capital Media is sponsoring a breakfast for all attendees.
The cost of registration is $595 and includes breakfast, lunch and a networking reception from 4:00 6:00 pm. To register or for more information, contact Gina Cohen via e-mail at gcohen@retailing.org, or visit www.electronicretailermag.com/liveedit.
