FOR IMMEDIATE RELEASE:
Electronic Retailer Hosts Executive Media Summit During LiveEdit Lab, New York
Leading cable networks, media buyers and marketing experts meet to discuss the fate of paid programming.
SAN CLEMENTE, Calif.March 20, 2008Electronic Retailer Magazine has announced it will host its second LiveEdit Lab on April 30, 2008, at New York Citys American Conference Center. Entirely unique from other conferences, the LiveEdit Lab delivers the editorial content of Electronic Retailer Magazine in a dynamic, live forum. Attendees interact with the editors, columnists and industry leaders who make Electronic Retailer the leading publication for multichannel retailers.
Whats the fate of paid programming? Electronic Retailer magazine will attempt to answer that very question, as it hosts an in-depth roundtable discussion during LiveEdit Lab. This special Executive Media Summit brings together leading cable networks, media buyers and marketing experts, who will meet face to face to dialogue about the changing media landscape and the future of long-form programming. Maria Kennedy of Discovery Communications and Dick Wechsler of Lockard & Wechsler Direct will co-moderate the Executive Summit.
LiveEdit Lab, New York offers a full day of educational content and special presentations. Geoff Ramsey, co-founder and CEO of eMarketer, will deliver the opening keynote address, while Kevin Lee, co-founder and executive chairman of Didit, a search and interactive marketing agency, will serve as the afternoon keynote.
Electronic Retailer will kick off the event with an online training session followed by a plethora of educational sessions. Greg Jarboe of SEO-PR will detail the changing role of public relations in the digital age. Ken Osborn, CEO of Liquid Focus, will discuss online video applications and Suzy Meriwether of Right Now Technologies will address the latest, best-in-class customer service strategies and solutions.
TV Guide Network and West Corporation are presenting sponsors of LiveEdit Lab, New York.
The cost of registration is $395 and includes breakfast, lunch and a networking reception from 4:00 6:00 pm. To register or for more information, contact Gina Cohen at 949-489-5501 or via e-mail at gcohen@retailing.org, or visit www.electronicretailermag.com/info/liveedit.html.
Electronic Retailer magazine is a monthly business-to-business publication for e-tailers, brick-and-mortar retailers, and direct and traditional marketers looking to expand their advertising message through multichannel methods. With a print readership of more than 21,000 subscribers and an online readership of nearly 72,000, Electronic Retailer reaches c-level executives from around the globe. Electronic Retailer is published by the Electronic Retailing Association (ERA).
