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The Gaiam Effect
Electronic Retailer's "Multichannel Marketer of the Year" stays ahead of the curve when it comes to broadening its customer reach. This lifestyle media company embraces a diverse marketing strategy that comprises DRTV, retail, catalog, e-commerce, social networking, and other emerging technologies.
By Vitisia Paynich
Cleaning Up Online
Euro-Pro's Shark Steam Mop is a successful product with lessons to teach. A big one has to do with how DRTV viewers now do their buying.
By Jack Gordon
Smarter Search
Search engine marketing expert Dana Todd explains how to increase the efficiency of your pay-per-click campaigns.
By Tom Dellner
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