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Selling South of the Border
Latin America might be a hot new market for your DR products. And if you aren't even testing the U.S. Hispanic market, what are you waiting for?
By Jack Gordon
One-Stop Shop
As more Latin American companies transform their front-end and back-end operations into full-service entities, they are beginning to branch out into other markets. Not only are they serving their own client base within DRTV but finding new sources of revenue.
By Vitisia Paynich
Grasping the Credit Concept
Why is credit and collection management important? Establishing sound credt and collection policies will stimulate response, reduce promotional costs and protect your company from non-essential write-offs.
By Robert Graham
Putting it in Print
10 tips can put you on the road to successful direct response print marketing.
by David Lustig
Per Inquiry
Dislodging a Complaint
By Rick Petry | 
