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Let's Dance
In July 2004, Sprayette SA of Buenos Aires teamed with Solo Tango, a cable channel devoted to this mid-19th century dance, to create instructional videos/DVDs for beginners and avid enthusiasts. The partnership led to a DRTV campaign that included successful short-form spots.
By Vitisia Paynich

New Age Broadcasting
With podcasting, listeners now can download radio programs automatically and listen when they like. Would they subscribe to audio infomercials, too? Now, there's an interesting question.
By Jack Gordon

What's Your Frequency?
Has your product run its course in direct mail and print advertising? Well, radio may be just the place to sound off.
By David Lustig

Per Inquiry
The Superbowl of Blood Sports
By Rick Petry