FOR IMMEDIATE RELEASE

January 4, 2008

Electronic Retailer Magazine Debuts LiveEdit Lab

January 30, 2008

Hotel Casa Del Mar

Santa Monica, CA

9:00 a.m.  4:00 p.m.

SANTA MONICA, Calif.The historic Hotel Casa Del Mar will serve as the spectacular setting for the inaugural Electronic Retailer Magazine LiveEdit Lab, January 30, 2008. Entirely unique from any other conference or seminar format, the LiveEdit Lab will deliver the editorial content of Electronic Retailer Magazine in a live, dynamic forum. Attendees will interact with the editors, columnists and industry thought leaders that are featured in the pages of each issue and that combine to make Electronic Retailer the leading publication for the multichannel retailer.

We have a very active readership, and I often receive calls from readers asking questions about the magazine and the Electronic Retailing Association (ERA) that publishes it, says Gina Mullins-Cohen, editorial director and publisher. I realized that we needed to create an outlet for our readership. The LiveEdit Lab puts our readership face-to-face with the editorial they read in the magazine each month.

January's single-day event will feature a keynote address by Jim Sterne, arguably the world's premier authority on online marketing, an industry pioneer and an exceptionally compelling speaker. Other speakers include Scott Allen, Dana Todd and Daniel Wright, representing some of the keenest minds in social media, search engine marketing and mobile commerce, respectively. Additional topic areas include e-mail marketing, online video, web analytics and the integration of online and offline marketing initiatives.

All attendees are invited to the ERA networking reception immediately following the day's events. In addition, the first 50 registrants will be guaranteed one-on-one sessions with any of the speakers. The cost of registration is $495. Those registering before January 15th will receive $100 off that price. ERA members' price is $395. After January 15th and on-site registration cost will be $595.

To register or for more information, please contact Gina Cohen at 1-949-489-5501/ gcohen@retailing.org or Ruth Wheeler at 1-949-459-0495/ rwheeler@retailing.org ,

or visit www.electronicretailermag.com/liveedit .