http://www.electronicretailermag.com/er1109_online/ The One Global Source for Multichannel Marketing Wed, 21 Jul 2010 03:47:13 -0400 http://wordpress.org/?v=2.8.1 hourly 1 http://www.electronicretailermag.com/er1109_online/comment-page-1/#comment-890 whitehatninja Sat, 30 Jan 2010 15:01:10 +0000 http://www.electronicretailermag.com/?p=2801#comment-890 Its a matter of sales manship in making it clear to your client Its a matter of sales manship in making it clear to your client

]]> http://www.electronicretailermag.com/er1109_online/comment-page-1/#comment-748 Ken Osborn Thu, 19 Nov 2009 21:43:01 +0000 http://www.electronicretailermag.com/?p=2801#comment-748 Great article, and these guys are right. My only dilemma is, can you show me one DRTV client that will pay any company money to build a content site or do any work online for a DR campaign? Most ERA "retailers" want a zero risk, zero cost chance to participate in the Web, and if they ever did anything that involved risk they'd have to see an immediately traceable return - if they spent $50k on a website they would want to know what the CPO was for that $50k - by Monday! Great article, and these guys are right. My only dilemma is, can you show me one DRTV client that will pay any company money to build a content site or do any work online for a DR campaign? Most ERA “retailers” want a zero risk, zero cost chance to participate in the Web, and if they ever did anything that involved risk they’d have to see an immediately traceable return – if they spent $50k on a website they would want to know what the CPO was for that $50k – by Monday!

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