ER Webinar

Toward Smarter Email Marketing

June 30, 2009 – 2:30 p.m. EDT

E-mail marketing is frequently touted as the marketing channel that delivers the strongest ROI. In fact, a recent OMA survey estimates that, properly executed, e-mail marketing returns $45 for every dollar invested.

While these heady results can still be achieved, e-mail marketing is becoming increasingly challenging. You’re fighting with all your competitors—and others who aren’t even your competitors in a traditional sense for the consumers attention in a crowded inbox. You’re also dealing with things that are outside of your control as a marketer, for example, how e-mails are rendered and what ISPs are doing to affect—sometimes adversely—the appearance of your e-mail. Mobile devices present additional challenges.

Electronic Retailer’s first webinar: Toward Smarter E-Mail Marketing, will feature a panel of three of the leading minds in e-mail marketing who will provide actionable tips on how to dramatically improve the effectiveness of your e-mail marketing campaigns without breaking your budget. Learn how common-sense segmentation can drive open rates and click-throughs and how the integration of social media within your e-mail campaigns can expand your programs reach far beyond your lists–with minimal investment.

Speakers: Melanie Attia, Protus; Loren McDonald, Silver Pop; Brian Ratzliff, What Counts

ERA Members: FREE / Non-Members: $99

To register visit https://retailing.webex.com.