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Features
Waiting for the Green Light
Although your DRTV campaign has enjoyed great success in the United States, it doesn’t mean its product claims meet the same regulations in the U.K. Failing to proceed with caution will likely cause you to hit the brakes or merely keep you idling.
By Richard Whinfrey

Digital Media in the United Kingom
We all know what happens when media is in short supply, but what happends when there is too much? It’s time to look at the growth of interactive applications in the digital broadcast DRTV landscape.
By Henry Scott
Columns
Online Analysis
Examing Search Engine Marketing in Europe
By Johnny Mathis

Internet Talk
Penetrating the Major Online Marketers in Europe
By Jeff O’Connor

Marketing Notes
Discover, Control and Increase Your Hidden Customer Value!
By Peter K. Neff

Channel Shopping
Home Shopping in Russia
By Irina Okinokova

Global Outlook – Europe
Catching Up to the Growing Digital Television Market
By Mike De Vere

Global Market Watch
Europe: DRTV Support Services for a Single Market?
By Stuart Anderson
Departments
Editor’s Perspective
A New Perspective
By Vitisia Paynich

A Letter From the Executive Director of ERA Europe
ERA Europe Moves Ahead
By Marcel Avargues

6 Mar 09