The Art of the Script
Insights into the “black arts” of direct response scriptwriting.
By Rick Petry

Howdy–”Partner”?
Planning a collaborative business venture to avoid partnership liabilities and lawsuits.
By Greg Sater and Benjamin Alexander

Jack Myers Media Business Report
The Search for Marketing’s Soul
By Jack Myers

Marketing Methods
Surprise! More People are Watching Commercials on DVRs
By Peter Koeppel

Industry Insight
Taking Twitter’s Pulse
By Chris Rosica

Rick Petry
The E Ticket
By Rick Petry

Fulfillment
Demand More of Your Fulfillment House in a Tough Economy
By Andy Arvidson

Radio
The Importance of Executing a Smart Telemarketing Strategy
By Bill Sullivan

Online
Four Ways to Capture Attention Using Online Coupons
By Christian Gordun