Cover Story: A Personal Journey
Montel Williams shares what he’s learned through a line of health and wellness products marketed via an innovative DR format.
By Vitisia Paynich
A Hyper-Efficient MarketTransitioning from click-fraud detection to traffic-quality assessment.
By Richard Sim
Creating a DR HitBest practices for effectively bringing a product to the marketplace and avoiding the pitfalls that can derail your DR campaign.
By Peter B. Aronow
Compare but BewareA recent FTC action Illustrates the perils of compare-and-save advertising–and labeling.
By Ed Glynn and G |
