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July 09
Table of Contents

Features
Cover Story: Breaking Barriers in Canada
A look at how ERA’s new Canadian Council will bring new awareness to members and global marketers about the opportunities that lie to the north of the United States.
By Vitisia Paynich

ERA Directs Summer Blockbuster
With a new CEO at the helm and a redesigned format, ERA’s 2009 D2C Convention may just be the surprise hit the direct response industry has been waiting for.
By Pat Cauley

Super Size It
How upselling and cross-selling are giving DR revenues an added boost.
By Leo Gorcey
Columns
The Media Report
Flu Attacks Media Business: Now is the Time to Act
By Jack Myers

Legal Notes
Law Enforcers Take an Interest in Affiliate Marketers
By Jeffrey D. Knowles and Thomas A. Cohn

Marketing Methods
Google PUlls Plug on Radio
By Peter Koeppel

Industry Insight
Why Online is Crucial to Protecting Your Image
By Chris Rosica

Rick Petry
Finding a Solution to Eroding Attribution
Channel Crossings
DRTV
A Census CTA ‘en Espanol’
by John Barnes

Radio
Testing’s Self-Fulfilling Prophecy
by Buck Robinson

Online
Hiring: One Rockstar SEO. Apply Within
by Gab Goldenberg

Retail
Having a Plan Will Save You Money
by Hal Altman

9 Jul 09

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