May 2009 Read the entire issue through our interactive format…Click here

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May 09 Table of Contents

Features
Cover Story: The Men Behind the Pitch
Famed DRTV experts Anthony “Sully” Sullivan and Billy Mays take you behind the scenes of Discovery’s new reality series, “Pitchmen,” which promises to bring new awareness to the industry that has turned them into commercial celebrities.
By Vitisia Paynich

Super Support
Now more than ever, fulfillment companies just might be the unsung heroes of the direct response industry.
By Pat Cauley

Tough Times for China
A closer look at how the global recession is affecting this country’s manufacturing industry–and what all DRTV companies need to know.
By Bill Quarless

Columns
Legal Notes
Things Online Marketers Should Keep in Mind

By Jeffrey D. Knowles and Thomas A. Cohn

The Media Report The Vision Conundrum
By Jack Myers

Industry Insight Expert Discusses the State of the Industry
By Chris Rosica

Rick Petry
The Greatest Gift

Channel Crossings
Legal
Advertising Agencies: Beware!
by Greg Sater and Natasha ShabaniDRTV
How to be a DRTV Fortune Teller

by Dick Wechsler

Fulfillment
Automating and Integrating Call Center Fulfillment Operations
by Anthony Sziklai

Call Centers
Putting the Trust Back in Per Inquiry Advertising

by Scott Richards