Cover Story: Hot Ticket
Fandango’s Mitch Brody discusses how the online movie ticket company’s promo code business has helped brands and retailers extend their marketing message.
By Vitisia Paynich
Case Study: DRTV Success is in the Air
Hunter Fan Company selects Cesari Direct to create a long-form campaign for its Argenus Air Sterilizer that would highlight the product’s features and, hopefully, blow away the competition.
By Pat Cauley
Branding Partners
Understanding why a brand response advertising strategy combines image with the strengths of direct response advertising
By Peter B. Aronow
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