A Makeover for Avon
The iconic beauty brand is Electronic Retailer’s Direct to Consumer Marketer of the Year.
By Tom Dellner
Media Buying in a Recession
Some of the industry’s leading media experts provide valuable tips for surviving this challenging economic climate.
By Vitisia Paynich
Building a Cyber Village
Do customer-centric communities answer the scalability question? For companies conducting business via the web, they offer a risk-free, highly measurable acquisition strategy.
By Neil Rosen |
