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January 2010
Table of Contents

Features
Cover Story: Monster Ideas

E-commerce guru and serial entrepreneur Jeff Taylor on cultivating and driving ideas forward in the social media age.

By Tom Dellner

The Big Deal

Brad Wilson, founder and editor-in-chief of BradsDeals.com, shines a light on superaffiliates and the growth opportunities that await retailers and marketers.

By Vitisia Paynich

Getting to ‘Yes’

Over the Phone Practical advice for finding and training skilled call center agents who can generate those much-needed sales.

By Lee Swanson

Columns
Your Association, Your Bottom Line

Issues Arise as Guides Take Effect

By Julie Coons

Product Talk

By Mike Hughes

Industry Insight

The Importance of Crisis Communication Plans

By Chris Rosica

Rick Petry

Are You Down for the Count?

By Rick Petry

Channel Crossings
DRTV

Performance-Based Advertising: Knowing What Sells and What Doesn’t

By Michael Goodman

Radio

Balancing Your DR Broadcast Portfolio for 2010

By Andrew G. Gordon

Production

Untold Secrets to Producing Your Infomercial or DR Spot

By Neil Gordon

Affiliate Marketing

Designing a Successful Affiliate Marketing Program

By Janice Roetenberg

Payment Processing

The Lowdown on Interchange Fees

By Dave Burrows



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