Sole Man
In 2008, Zappos.com generated $1 billion in web sales. Yet, despite this online shoe company’s success, CEO Tony Hsieh says it’s not about building sales–it’s about providing the best customer experience and creating a fulfilling corporate culture.
By Vitisia Paynich
The Youth Movement
Marketing to tweens can be a challenging mission. Whether it’s dealing with wary parents or government regulations, tween marketing professionals walk a tight rope. However, in the end, when executed correctly, the benefits outweigh the detractions.
By Pat Cauley
Combatting Click Fraud
While no system is 100-percent effective against click fraud, some easy-to-implement preventive measures can provide early detection and reduce your exposure to online fraudsters.
By Jason Chang |
