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 Table of Contents

Features

Luxury by Design
De Beers’ Neal Sussman enlists the help of Venda Inc. to bring class and clarity to the diamond company’s website.
By Vitisia Paynich

Supercharge Your Affiliate Marketing Program
Take your campaign to the next level by following these 12 steps.
By Tom Dellner

Playing the Ad Game
Video games as an advertising channel? Well, why not? They’re major media, and they offer more marketing opportunities than you might expect.
By Jack Gordon

Seeing Double
A review of recent court cases can help you understand your rights–and hopefully prevent your product from falling victim to counterfeiters.
By Greg Sater
ERA Section
Accreditation Program
ERA Brings accreditation to direct-to-consumer commerce
By Sieglinde Friedman

ERA PR Committee
Speak up and spread the word: ERA is alive and very well!
By Jeff Meltzer

Do Not Track List
Could a Do Not Track List put the brakes on behavioral advertising?
By Bill McClellan
Columns
Editor’s Perspective

Legal File
The Digital TV Transition: What every Marketer Should Know
By Jeffrey Knowles, Frederick M. Joyce and Ronald E. Quirk

Online Strategies
When Will Marketers Learn to Behave?
By Aaron Kahlow

Ask the Expert
Truth in Entertainment: Let the Buyer Be Told
By Timothy R. Hawthorne

Marketing Methods
Google Goes Mobile
By Peter Koeppel

Tools of the Trade
Staying on Target by Valuing Technology
By Carl Langrock and Randy Shumpert

Rick Petry
And Now, A Word From Our Sponsors
Channel Crossings
DRTV
Media Campaigns for DRTV Blur
By David Hofmann

Production
5 Questions to Ask When Choosing a Production Company
By Drew Plotkin

Radio
Committing to the Right Partner
By Ken and Barb Michellini

Online
Merchandise Your Way to E-commerce Success By Sue Chapman


6 Mar 09