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Ch…Ch…Changing Channels
In 2005, Aestheticom and EMI collaborated to create a 30-second TV spot promoting singer David Bowie’s CD catalog a la VH1 Classics. However, the project required integrating TV and the Internet to generate response.
By David Lustig
Access Granted
Is net-neutrality the unknown threat to e-commerce? Direct marketers and online retailers should understand how this will affect the industry and the way consumers will use the Internet.
By Ed Elliot
Case Study – High Tech Shopping
The reality is a year away. But if this new vision pans out, Epicenter Collections could revolutionize the economics of retailing for direct response marketers.
By Jack Gordon
Per Inquiry
The Peer in Review
By Rick Petry |