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 From Viewer to Buyer
In 2006, Scripps Networks plans to take home shopping to the next dimension by integrating its Shop At Home network with programming from DIY Network, Food Network and HGTV, and incorporating interactive television technology into the mix.
By Vitisia Paynich

South Korean Market on the Horizon
While DRTV and home shopping in this region are seen as a multibillion-dollar industry (U.S.), building strong distributor relationships is key to one’s success.
By Alexandra Harrington

Case Study – Sequel Success
If the third movie in the American Pie series can make money, why should a hit infomercial be a one-shot wonder? Here’s how a first-time marketer turned a campaign into a franchise.
By Jack Gordon

Per Inquiry
Losing Our Religion
By Rick Petry

6 Mar 09