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 Table of Contents

Features

A Window on Wireless
Jim Balsillie, co-CEO of Research in Motion–makers of BlackBerry–reflects on the present and future of the wireless industry, and the implications for mobile marketing and e-commerce.
By Tom Dellner

Mobile Marketing, Here & now
Good news: Bigger things than you think are happening today in the United States. Bad news: The full-scale mobile revolution still has a wheel in the sand.
By Jack Gordon

Don’t Touch That Dial!
Radio media experts share sound advice such as the best quarters and product categories for those who are exploring this marketing channel.
By David Lustig

Online Marketing: A Do-It-Yourself Guide
If you find yourself confused and frustrated with the Internet marketing gurus, don’t abandon your online efforts. Here are a few simple, proven methods by which you can leverage the tools of Web 2.0–and they all can be implemented yourself.
By Anthony Sziklai
ERA Section
New Board Members & Committees
A look at the 2007-2008 members and their committees.
By Sieglinde FriedmanGlobal Mobile Marketing
Current research shows that mobile ad spending worldwide will reach $3 billion by year’s end.
By Sigelinde Friedman


6 Mar 09