Dog’s Best Friend
Cesar Milan discusses coming to the U.S. from his native Mexico, his rise to fame as the “Dog Whisperer” and the integration of DR into this hit series.
By Vistisa Paynich

Multichannel Marketing in a Digital World
The Internet isn’t necessarily the newest game in town anymore. But it still may be the hardest part of the multichannel puzzle to get right.
By Jack Gordon

Print Prospects
Despite challenges such as decreasing circulation and stiff competition among fellow advertisers, direct response print marketing continues to be a viable method for marketers.
By David Lustig

Online Strategies
The Good Old-Fashioned Telephone
By Marty M. Fahncke

Technology Talk
Direct Response Online Video
By Paul Soltoff

Internet Talk
It’s a Wellspring of Knowledge
By Nichole Baiel

Marketing Methods
How Successful Companies Adapt to Global Competition
By Peter Koeppel

Legal File
IVR: New Opportunities, New Pitfalls
By Jeffrey D. Knowles and Ronald M. Jacobs

Radio Dial
Anti-Wrinkle Radio Campaigns
By Bill Sullivan

Media Matters
The Power to Build Brands
By Dick Wechsler

Backend Business
The Data-Centric Explosion: Media, Metrics and Profit
By Steven J. Edelstein

After the Phone Rings…
Continuity Customer Aquisition Tactics
By Shari Altman

Per Inquiry
Toto, I Have a Feeling We’re Not in Kansas Anymore
By Rick Petry